Privacy Policy

1. Introduction

DanMoof Bike Services ("we," "us," or "our") is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your personal information when you interact with us online or offline, including through our website (https://www.danmoof.com), social media platforms, and repair or product services.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our website or services.

We adhere to the UK GDPR and guidelines set forth by the Information Commissioner’s Office (ICO). For more information, visit ico.org.uk.

2. Data We Collect

We collect the following categories of personal data:

2.1 Data You Provide to Us:

• Name, email address, phone number, and other contact details.

• Billing and shipping addresses.

• Payment details (processed securely through third-party providers).

• Enquiries and messages sent via our website, social media, or email.

• Preferences for marketing communications.

2.2 Data We Collect Automatically:

• IP address, browser type, and operating system.

• Details about your visit, such as pages viewed, time spent, and clicks.

• Cookies and similar technologies (see Section 7: Cookies for details).

2.3 Data From Third Parties:

• Payment processors and delivery services.

• Social media platforms (if you interact with us via Instagram or Facebook).

3. How We Use Your Data

We process your data for the following purposes:

3.1 Service Delivery:

• To process and fulfil orders for products, services, and trade-ins.

• To schedule and manage repair appointments.

3.2 Customer Support:

• To respond to enquiries or complaints.

• To provide personalized recommendations for your bike needs.

3.3 Marketing and Promotions:

• To send promotional offers and updates (with your consent).

• To provide information about new products and services.

3.4 Website Improvements:

• To understand how customers use our website.

• To enhance user experience and optimize our services.

3.5 Legal and Regulatory Compliance:

• To comply with legal obligations, such as recordkeeping or fraud prevention.

4. Legal Bases for Processing

We process your personal data under the following lawful bases:

• Contractual Necessity: To fulfil contracts, such as orders or repair services.

• Legitimate Interests: For business improvements, customer support, and limited marketing.

• Consent: For optional cookies and marketing communications.

• Legal Obligations: To comply with applicable laws and regulations.

5. Data Sharing

We may share your data with:

5.1 Service Providers:

• Third-party payment processors (e.g., Stripe, PayPal).

• Delivery partners (e.g., Royal Mail, courier services).

• IT support and website hosting providers.

5.2 Legal and Regulatory Authorities:

• When required to comply with legal obligations or respond to lawful requests.

5.3 Business Transfers:

• In the event of a merger, acquisition, or sale of assets.

We do not sell or rent your personal data to third parties.

6. Data Retention

We retain your data only as long as necessary for:

• Providing services or fulfilling contracts.

• Meeting legal or regulatory obligations.

• Handling disputes or enforcing agreements.

For example:

• Order and transaction data: Retained for 7 years (for tax and legal compliance).

• Marketing preferences: Retained until you opt out.

7. Cookies

Our website uses cookies to improve your experience and support essential functionality.

7.1 Types of Cookies:

• Essential Cookies: Required for website operation (e.g., cart functionality).

• Analytical Cookies: Help us understand website usage.

• Marketing Cookies: Used for personalized promotions.

7.2 Managing Cookies:

You can manage cookie preferences through your browser settings or our cookie consent banner.

8. Your Rights

Under the UK GDPR, you have the following rights:

• Access: Request a copy of your personal data.

• Correction: Rectify inaccurate or incomplete data.

• Deletion: Request deletion of your data where applicable.

• Restriction: Limit how we process your data.

• Data Portability: Receive your data in a portable format.

• Objection: Object to certain types of data processing, such as marketing.

• Withdraw Consent: Opt out of marketing communications at any time.

To exercise these rights, contact us at shop@danmoofbikeservices.com || info@danmoofbikeservices.com.

9. Data Security

We use technical and organizational measures to safeguard your personal data, including:

• Encryption of sensitive data.

• Secure payment gateways.

• Restricted access to personal data.

10. International Data Transfers

If we transfer your data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.

11. Children’s Privacy

Our services are not directed at individuals under 16. We do not knowingly collect data from minors. If we learn that we have collected such data, we will delete it promptly.

12. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

13. Contact Us

For questions or concerns about this Privacy Policy or how we handle your data, please contact us:

• Email: shop@danmoofbikeservices.com || info@danmoofbikeservices.com

• Address: 492 Caledonian Road, N7 9RP, London

Last Updated: 01.02.2025

We regularly review this policy to ensure compliance with the Information Commissioner’s Office (ICO) guidelines and the UK GDPR.